Research on the Used Car Marketing Strategy After the Breaking of the Relocation Restriction Policy

Abstract

Based on the automobile sales data of China in the last ten years, this paper analyzes the current situation of the used car market from the development process and existing problems of the used car market, and gives development suggestions. Firstly, it introduces the development of new car sales market and used car market in China. Secondly, it analyzes the characteristics of the market segment and its consumption structure, and points out the changes after the Chinese government issued the relocation restriction order; It also puts forward the future development trend of the automobile market, and points out that electric vehicles will be steadily improved, intelligent Internet technology will lead the leap of automobile technology, and the used car market will accelerate the healthy development.