Research on the Transmission of Traditional Culture in the New Media Environment—Take Chinese Calligraphy as an Example

Abstract

This paper focuses on the transmission of Chinese traditional culture in the new media environment, through the study of Chinese calligraphy transmission of new media to explore the development issues of traditional culture. through the questionnaire to analyze the user's browsing habits as well as other relevant data in order to find Participants’ features and propagation rules. In this paper uses the media proliferation theory to compare the similarities and differences of Chinese calligraphy between the traditional transmission mode and new media communication mode. Based on these analyses and comparisons, this paper aims to find out the way for the transmission and development of Chinese traditional culture.