Abstract

In a new era of booming information technology, E‐commerce has become an important developing country in China, and parents and students have gradually welcomed this profession. In the information age, how to improve the quality of training in professional higher education and then meet the employment needs of industries and enterprises has become a key issue for higher vocational education in China. This article mainly studies the E‐commerce professional talent training model based on identity inheritance. This article analyzes the current situation of E‐commerce talent training, combines pragmatism, and proposes strategies for training talented E‐commerce experts in underdeveloped western regions. The theory of business talent development has certain theoretical significance for guiding and promoting electronic trade and socioeconomic development. The research in this article shows that despite a large number of international trade graduates every year, the electronic trading group (70.1%) is still international trade, and 85.9% of companies still believe that there is a gap between transnational E‐commerce traders. In order to “effectively connect” the training of E‐commerce talents in higher vocational education and social needs, it is necessary to take the needs of industrial development as the driving force and market demand as the guidance and take practical measures to improve the school‐enterprise matching. The distance between talents ultimately promotes professional construction and talent training and achieves a win‐win situation for both schools and enterprises.

Highlights

  • At present, in the development process of China’s Ecommerce specialty, it has encountered bottlenecks in talent training

  • E-commerce majors urgently need to carry out reforms and innovations, thereby improving the quality of talent training and delivering elite talents to the industry

  • Through the master’s guidance of apprentices and the transfer of apprenticeship experience and skills, it can effectively meet the actual needs of society and enterprises for talents and carry out targeted personnel training to alleviate the current

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Summary

Introduction

In the development process of China’s Ecommerce specialty, it has encountered bottlenecks in talent training. Traditional talent training concepts and training models have failed to meet the industry and enterprise requirements for talents, and the school-enterprise cooperation model has gradually encountered problems such as low cooperation enthusiasm. E-commerce majors urgently need to carry out reforms and innovations, thereby improving the quality of talent training and delivering elite talents to the industry. Introduce modern mentoring system in the training of this professional talent. Through the master’s guidance of apprentices and the transfer of apprenticeship experience and skills, it can effectively meet the actual needs of society and enterprises for talents and carry out targeted personnel training to alleviate the current. The lack of elite talents in the E-commerce industry effectively solves the contradiction between the difficulty of employment of enterprises and the difficulty of employment of students

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