Abstract
On April 13, 2018, Hainan and Guangdong jointly put forward the idea of accelerating the construction of Qiongzhou Strait economic belt and realizing integrated and coordinated development. As the southernmost city in the mainland of China, Zhanjiang is only one sea away from Hainan, they are close to each other in culture, geography, rich in tourism resources and distinctive product features. Both of them have good conditions for developing coastal tourism and winter vacation tourism. It is the common wish of both sides to promote the regional tourism integration of Qiongzhou Strait and build a tourism destination of Qiongzhou Strait. In recent years, under the guidance of the two governments, the two sides have carried out a lot of tourism cooperation, and the basic cooperation mechanism has been established. But at the same time, it also faces the problems of imperfect tourism infrastructure, homogenization of tourism products, imperfect tourism cooperation mechanism and so on. Therefore starting from Zhanjiang, this paper hopes to use Hainan free trade port, international tourism island and other policies to explore how to better explores the appropriate path for the integrated development of tourism between Zhanjiang and Hainan, thus enhancing the popularity and competitiveness of Qiongzhou Strait Tourism at home and abroad.
Highlights
Zhanjiang and Haikou are located on both sides of Qiongzhou strait, facing each other across the sea
It is of great significance to launch tourism cooperation between Zhanjiang and Hainan: Integrate the advantageous tourism resources of the two places to generate aggregation effect and promote the upgrading of the tourism industry structure of the two places; Enhance the popularity and competitiveness of Qiongzhou strait tourism at home and abroad, attract tourists to the greatest extent, promote the sustainable development of zhanqiong tourism; In particular, it can bring Zhanjiang into the policy extension area of Hainan international tourism island, promote the high-quality development of Zhanjiang's tourism industry, and promote the upgrading of Zhanjiang's industrial structure
Zhanjiang and Hainan have carried out some cooperation activities, these activities are limited to the low level, deep cooperation such as policy and industry integration have not been involved
Summary
Zhanjiang and Haikou are located on both sides of Qiongzhou strait, facing each other across the sea. Zhanjiang has a relatively low level of tourism development, but it has rich tourism resources, low tourism development costs, and broad tourist market, so it has a large space for future development. It is of great significance to launch tourism cooperation between Zhanjiang and Hainan: Integrate the advantageous tourism resources of the two places to generate aggregation effect and promote the upgrading of the tourism industry structure of the two places; Enhance the popularity and competitiveness of Qiongzhou strait tourism at home and abroad, attract tourists to the greatest extent, promote the sustainable development of zhanqiong tourism; In particular, it can bring Zhanjiang into the policy extension area of Hainan international tourism island, promote the high-quality development of Zhanjiang's tourism industry, and promote the upgrading of Zhanjiang's industrial structure
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