Research on the thinking path of enterprise management in the era of big data

Ying Guo,J.C.M Kao,W.-P Sung

doi:10.1051/matecconf/20166304033

Abstract

With the acceleration of economic globalization, enterprise internationalization deepen and capital supply chain extension, Chinese enterprises will inevitably was involved in the economic tide to, the business was information and data of the high-frequency explosive growth. At the same time, the rapid expansion of the management network and the management functions of the cross redundancy is serious, so that the enterprise management, decision-making, execution are subjected to tremendous impact. Big data era has arrived, companies need new management ideas and solutions to cope with the challenges of the new situation. This article embarks from the enterprise management under the background of big data, according to three aspects: production, marketing, transportation, a full range analysis to in the era of big data for scientific and effective management planning, provide strong management support for the development of enterprises.

Highlights

Human society has changed from the industrial 1.1 Modern deconstruction of big data age to the material and energy to the era of The improvement of scientific and technological knowledge economy based on science and level makes people's material and cultural life technology
With the fifth scientific and with the development of the Internet is a technological revolution, following the cloud geometric multiplication, the traditional data space and Internet of things, the new era of processing methods have been difficult to change in the Internet Era - the era of big data is control
Into the "unable to in a short period of time using conventional analysis software or tools to grab the contents of the data analysis and processing of large data set", which is widespread in social information network under the "data" intuitive deconstruction. 1.2 Big data brought about by the era of change With the development of social information, the mobile network is becoming more mature, large LAN architecture is becoming more and more perfect, the amount of data created by individuals is increasingly large, big data comes brought a time change

Summary

Enterprise management model based on big data

Enterprise management mode with the development of information technology experienced a total of four stages of change, are based on a single stage of manual management, based on LAN online file system, based on Internet database system and based on mobile Internet data integration and analysis stage. Association rules mining marketing, user behavior analysis marketing, personalized marketing and big data analysis marketing They are MapReduce parallel computing framework based on, through the collection of relevant data and with cloud platform for large data mining analysis, extract useful information integration, revised for the production of products, marketing strategy formulation, cargo personalized recommendation provide effective basic data support. In this mode, you can through the accumulation of user data, so as to compare the analysis of the customer's preferences and buying habits. Taobao is based on large data analysis, to draw the purchase preferences of consumers, pushing a number of related products, greatly enhance the Taobao's trading volume and customer satisfaction

Data logistics

Findings

Conclusion