The Current Situation and Countermeasures of Chinese Enterprise Management under Big Data

Abstract

With the rapid development of science and technology, big data is becoming an important resource for enterprise management. The purpose of this paper is to analyse the current situation of Chinese enterprise management under big data, conduct cause analysis, and propose corresponding countermeasures. By reviewing and analysing relevant literature, we find that in the era of big data, Chinese enterprises face challenges in data acquisition, data processing and data application, data security privacy and protection. Then, we analyse the causes from four aspects: data dispersion and fragmentation, data quality issues, data privacy and security issues, and technology and talent shortage. Finally, in order to make full use of the opportunities that big data brings to enterprises, Chinese enterprises need to establish a sound data strategy, strengthen data security and protection, build a data-driven decision-making system, strengthen data sharing and cooperation, continuously innovate and optimise their business models, strengthen data governance, broaden the field of data applications, and cultivate high-quality data analytics talents. These countermeasures will help Chinese enterprises better cope with the challenges posed by the era of big data and achieve sustained innovation and development.