Research on the Teaching Reform of Cross-Border E-Commerce Courses in Higher Vocational Universities under the Background of the Digital Era

Abstract

In 2022, China’s total import and export of cross-border e-commerce reached 2 trillion Yuan for the first time, accounting for 4.9% of the country’s total import and export trade. With the booming development of cross-border e-commerce industry, the demand for cross-border e-commerce talents is increasing, and with the implementation of China’s going out and double-cycle strategy policy, higher vocational colleges and universities, as the main force of cross-border e-commerce talent cultivation, have carried out cross-border e-commerce courses based on the needs of the industry and have gradually become the important core courses for the majors of International Business, International Economics and Trade and Cross-Border E-commerce. Cross-Border e-commerce course as an emerging course, coincides with the full arrival of the digital economy era, AI and 5G technology are advancing rapidly, and how to cultivate applied high-quality cross-border e-commerce talents in the rapid development of information technology at the same time, is the challenge faced by each institution. Starting from the background of the era of comprehensive development of the digital economy, this paper analyzes the mission of the current cross-border e-commerce course system, analyzes the predicament faced, and explores the development principles and implementation path of course reform, which has important theoretical and practical value.