Abstract
There is a distinct difference between the network host style and the traditional host style. Wang Nima, as the "most positive host of three views of speech", is very successful in thinking from the perspective of social psychology. Wang Nima has become one of the symbols of the violent image subculture group through the styles of hiding identity, symbolized cartoon image, symbolized audio language and paralanguage expression, phonetic vocabulary grammar deviation and so on. The use of Wang Nima's image can better stimulate the audience to communicate and deliver the program. At the same time, the youth subculture audience speaks and spits with "opinion leaders" such as Wang Nima, and "opinion leaders" such as Wang Nima become spokespersons with obvious group characteristics. However, its disadvantage is that it can influence the public opinion trend of news on the Internet, and further interfere with the consciousness of individual thinking in the group.
Highlights
High-quality online content circle powder a large number of new generation online audience, many network phenomenon IP has a large number of fans
As "opinion leaders", guiding public opinion needs to conform to the universal values and moral standards of the masses
Host Wang Nima has always been praised by his fans as "the most correct host with three views of speech", which is in line with the communication purpose and economic purpose of the runaway team
Summary
High-quality online content circle powder a large number of new generation online audience, many network phenomenon IP has a large number of fans. Wang Nima, the host of "Runaway big event", didn't give him a real identity, but hosted it through symbolic cartoon characters. Host Wang Nima, as a runaway team, successfully created "opinion leader" with very strong secondary attributes. Host Wang Nima has always been praised by his fans as "the most correct host with three views of speech", which is in line with the communication purpose and economic purpose of the runaway team. It is very successful to choose the cartoon image of Rage Comic as the image of the host Wang Nima from the perspective of social psychology. As one of the symbols of the subculture group of Rage Comic image, using the image of Wang Nima can better stimulate the audience to communicate and transmit programs. Its disadvantage is that it can influence the public opinion trend of news on the Internet, and further interfere with the consciousness of individual thinking in the group
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