Abstract
Purpose - The purpose of this paper is to analyze the current problems and formation mechanism of the tourism and leisure hotspots in Taian City and explore how to optimize the tourism and leisure hotspots in Taian City so that they can become new growth poles for urban development and transformation and upgrading.
 Design/Methodology/Approach - Taking the Chinese tourist and leisure city of Tai’an as an example, this study analyzes the spatial distribution characteristics of the tourist and leisure hotspots in Tai’an through POI data and visualization techniques and explores the formation mechanism of the city’s tourist and leisure industry.
 Findings - The “host and guest sharing” is an important positioning for creating urban tourism and leisure space, and guiding the intensive growth of the city has become the focus of practice.
 Research Implications - In the context of cultural and tourism integration, grasping the development pattern of tourism and leisure hotspots through big urban data is of great practical significance to scientifically guide the layout of urban tourism and leisure industries, as well as to meet the dual demands of residents and tourists for leisure space at the same time.
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