Research on the Spatial Design of Commercial Complexes under the Demand of Generation Z --Taking Qiaofu Fangcaodi as an Example

Abstract

Under the background of the era of rapid development of the Internet, people's lives are shifted from offline to online, and from entity to virtual, commercial complexes, as the center of people's daily life consumption and home ownership, are facing various dilemmas and challenges, and how to develop the offline physical business is a major problem faced by the commercial complexes.As the main body of the young nowadays, Generation Z needs to be analyzed and summarized in the commercial space and analyzed in two aspects, namely, cultural cognition and experiential socialization. Taking Qiaofu Fangcaodi as an example, through on-site research, we analyze the current situation of the activities of Generation Z in commercial space, summarize the key needs of Generation Z in commercial space, and put forward targeted spatial design strategies to provide new ideas for the upgrading and design of commercial space in the future.