Research on the significance of post a sports virtual community under Pseudo-environment—— Take the Douban group Sports Without Circle as an example

Abstract

The network community formed by the Douban group once occupied an important part in the development process of China’s network community, but with the indefinite ban and suspension of a number of Douban groups and illegal users by the nationwide campaign to purify the online environment, the vigor of Douban users has gradually decreased, and new media such as Weibo, WeChat, and short videos are also emerging. It impacts the living environment of Douban. However, throughout the entire Douban platform, the group Sports Without Circle still maintains a strong activity and is currently the largest virtual community focusing on discussing sports events and athletes. With case studies, this article explores the causes of construction, interactive behaviour, communication characteristics, and operation mechanism of the Douban group Sports Without Circle under "Pseudo-environment", tries to explore the construction significance and positive social effects of the virtual community of sports culture, and puts forward a prospect for the future development of the Douban group in the era of media convergence.