Opportunities and Challenges Brought by Short Videos to Traditional Media

Abstract

With the popularity of various mobile devices, short videos have attracted much attention as a new form of media due to their relatively low threshold and more flexible reporting style. Traditional media is facing a strong challenge from new media, one of the signs being that long videos are being replaced by short and concise, yet more diverse, short videos. The emergence and popularity of short videos imply that traditional media is facing intensified market competition, which has prompted many traditional media outlets to make changes in content production and distribution methods to adapt to the changing landscape. Therefore, short videos not only bring challenges to traditional media, but also unlimited development opportunities. In terms of content and distribution channels, while new media is impacting traditional media, it also brings new ideas, prompting traditional media to accelerate its transformation by focusing on optimizing content production and expanding distribution channels. On the other hand, the rise of new media has also led traditional media to pay attention to its development, making deep collaboration and integration between the two possible, further providing audiences with high-quality audiovisual experiences. For both viewers and the development of traditional media in the era of media convergence, the emergence of new media undoubtedly serves as a catalyst.