Research on the Service Evaluation System of Radio, Television and Network Audiovisual Media under the Background of Convergent Development

Abstract

Under the background of integrated development establishing a service evaluation system for radio, television and network audiovisual media is an important link in the indepth development of China’s audiovisual media industry in the application of big data. This research analyzes the current development status of domestic media service. From the perspective of data application and industry common perspectives, it constructs a radio, television and network audiovisual consisting of four dimensions: media influence, media communication, content production, and media technology quality. Media service evaluation system, and explain the system framework and indicators. On this basis, the idea of determining index weights based on the combined weighting VIKOR method is proposed.