Abstract
Based on the status of modern cultural tourism souvenir market survey and research, the consumption preferences in the market of cultural tourism souvenirs are studied, the driving factors of production and cost and pricing constraint are analyzed, the production information database and the type of product configuration database are established in order to realize rational allocation of product type. By the scientific thinking method, the selection theory and application system over development of culture tourist souvenirs are improved and perfected. And it is of a certain degree of reference and guidance to develop cultural tourism souvenirs.
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