Research on the Relationship among Board Management Cognition, Strategic Flexibility and Corporate Performance of Listed Companies in Media

Taiming Huang

doi:10.4236/ajibm.2018.85090

Abstract

This paper first describes the definition of the concept of cognitive and flexible management strategy, summarizes the research literature on the relationship among knowledge management, flexible strategy and business performance, and proposed research model and hypotheses to this thesis, we selected 21 listed media companies in 2012-2016 a total of five years of data, and analysis to identify the variables of cognitive and flexible management strategy, namely to explore the cognitive and flexible management strategy, knowledge management and business performance; flexible strategy and corporate performance statistical analysis of the relationship among the way through the qualitative analysis, correlation analysis and regression analysis.

Highlights

IntroductionThrough management discussion and analysis, the investor can analyze and predict the description of the company’s current business situation and future development in the report so as to determine whether to conduct investment in conclusion
As of April 2018, in the media industry, China has a total of 54 listed companies in the media
The purpose of this paper is to reveal the internal relationship among the management cognition, flexible strategy and corporate performance of the top management team of the listed company of the media, and to illustrate the importance of management discussion and analysis in the annual report, and to inspire the companies of the media listed companies

Summary

Introduction

Through management discussion and analysis, the investor can analyze and predict the description of the company’s current business situation and future development in the report so as to determine whether to conduct investment in conclusion. Through these analyses, we can bring more industry-related information to investors as a supplementary knowledge of financial statements to make better investment decisions for investors

Objectives

Results

Conclusion