Research on the Privacy Concerns and Protection Behavior of Social Media—A Case Study of “WeChat”

Abstract

Through the use of model IUIPC scale "privacy concerns", to respondent the WeChat users for the survey questionnaire, discussed privacy concerns, privacy concerns factors that influence the behavior of the interaction between privacy. Currently, WeChat users generally have a higher risk perception of privacy, but the respondent did not try some basis of privacy protection behavior. The dimension of IUIPC scale –“anxious”, does effect on privacy concern without affecting the “degree of trust” and “awareness of privacy”. In privacy concerns, the effective variables are “gender”, “education” and “anxious”.