Abstract
Taking the Qingdao regional culture as the research background, the influence of scenic spot culture, material and intangible culture and red cultural attractions on the improvement of college students' cultural literacy is studied. Through the systematic analysis of the composition, structure and development characteristics of regional culture, the path of regional culture to improve the cultural literacy of college students is explored, and the characteristics and changes of regional culture are revealed. According to the research on various regional cultural development and influencing factors, the analysis proposes a path for improving the cultural literacy of college students, and provides a certain theoretical reference for the setting of cultural attractions and the means of university education in the region.
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