The Research of Regional Culture Characteristics of Tourism Commodities Based on Cross-Cultural Experience

Abstract

The booming of modern tourism contributes to an increasing enhancement of the worldwide innovation level of tourist commodities, as well as the continuous expanding scope and scale of output to the world. In a time when tourism activities are increasingly internationalizing and globalizing, the connection between tourism commodities and cross-cultural tourists are getting closer and closer, and the tourism experience economy that advocates cross-cultural experience has received widespread attention. The development of tourism experience economy is of great significance to the protection and development of regional culture, the realization of the sustainable development of tourism and the promotion of the internationalization of the tourism industry in China. With the popularity of the application of modern information technology, the information transmission and cognition between tourists and tourism commodities have become more and more direct and convenient. When facing cross-cultural tourists, the cognition and cultural connotations of tourism commodities are also increasingly challenged. How tourism commodities are perceived and accepted by cross-cultural users and how we better meet the needs of cross-cultural users in product experience, regional cultural characteristics, and design are hotspots in the study of experience economy. Based on the study of regional cultural characteristics, this paper proposes the application system of the regional cultural design and research of Archaeology - Interpretation - Innovation to utilize the systematic design thinking framework to enhance the regional cultural connotations and characteristics of tourism commodities. It also studies how to effectively convey the experience of these cultural connotations and characteristics to the cross-cultural users. Meanwhile, with China Luoyang Peony Festival as an example, through in-depth studies of history, culture and art in Luoyang, this paper extracts the characteristics with local features and values from the rich regional culture and combines the Eastern and Western thoughts’ semantic cognition of regional cultural symbols to study the effects of these characteristics on the design of tourism commodities and the experience of cross-culture. By establishing an analytical framework, this paper carries out a comparative study of these unique regional cultural characteristics. Through a design case of the tourism commodity, it also demonstrates the design and application methods of these cultural characteristics so that a certain degree of enhancement and promotion can be brought to the innovative design approach of tourism commodities and that some reference can be provided for the study of the experience of tourism commodities. Finally, this paper provides proposals for the direction of future research of regional cultural design and application system of Archaeology - Interpretation - Innovation.