Abstract

Shopping malls are an indispensable part of urban space and an important place for people to spend and socialize, with its internal space being the focus of shopping mall design. This paper studies the internal space of shopping malls using space syntax theory, quantitatively analyzes the three components of the spatial layout of Hefei shopping centers from a rational perspective, and explores the optimization of the spatial combination, node space configuration, and business layout of Hefei shopping centers in order to guide and optimize the internal space of the existing shopping center and provide a certain reference for the future internal space design of the shopping center.

Highlights

  • Hefei is the capital of Anhui Province

  • According to the 2020 City Business Charm Ranking List, Hefei’s commercial resource agglomeration has raised three places in a row, making it the fastest rising new firsttier city in the past year. is is mainly reflected in the continuous increase in the total number of brand stores, the steady increase in the strength of the business circle, and the continuous increase in the total daily average passenger flow of the business circle. is phenomenon mostly relies on offline consumption in shopping malls

  • Shopping center is the carrier of consumers’ consumption and social activities, and its spatial layout is an important basis for the quality of shopping center space. is article uses the space syntax theory to quantitatively analyze the three cases, explore the optimization principles and optimization strategies of the shopping mall spatial layout, and draw the following conclusions: (1) e linear space combination method has the clearest space structure

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Summary

Introduction

Hefei is the capital of Anhui Province. It is located in the middle of Anhui, with a superior geographical location and a long history and culture. Is phenomenon mostly relies on offline consumption in shopping malls. Offline consumption has greatly increased consumers’ requirements for shopping centers. Pleasant shopping space can stimulate consumers’ desire to purchase, thereby driving consumption and laying a solid foundation for the commercial operation of shopping centers in the future, enhancing commercial vitality. Rough the three cases of Swan Lake Wanda, China Resources Vientiane City, and the first-floor space of the Central Shopping Center, a quantitative analysis of the spatial combination, node space configuration, and business layout method is carried out to obtain the optimization strategy of the shopping center space layout Is article introduces space syntax theory into the research of shopping mall spatial layout. rough the three cases of Swan Lake Wanda, China Resources Vientiane City, and the first-floor space of the Central Shopping Center, a quantitative analysis of the spatial combination, node space configuration, and business layout method is carried out to obtain the optimization strategy of the shopping center space layout

Research Objects and Methods
Case Study
Case 1
Case 2
Case 3
Principles of Optimizing the Spatial Layout of Shopping Centers
Space Combination Method Optimization Strategy
Node Space Configuration Optimization Strategy
Optimization Strategy of Business Layout
Full Text
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