Abstract

In recent years, my country's traditional foreign trade has grown at a much slower rate. As a new type of transaction method, independent cross-border e-commerce sites have gradually become one of the important channels for the development of my country's foreign trade. This article studies and analyzes the operation mechanism of independent cross-border e-commerce sites refers to the problems existing in the operation of independent cross-border e-commerce sites and promotion outside the site and proposes solutions.

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