Research on the New Mode of E-commerce Based on AI Authentication- POIZON App

Abstract

With the development of the Internet, large Chinese e-commerce platforms such as Taobao, Jingdong, and Pinduoduo are developing rapidly. In recent years, trendy e-commerce platforms, represented by POIZON App, have gradually emerged. The birth of Artificial Intelligence (AI) authentication has created a new e-commerce model for the POIZON platform and also provides new convenience for the majority of consumers. This paper is based on the "AI +e-commerce" new situation to carry out the AI authentication of the new mode of e-commerce discussion, this paper also analyzes the development of the current situation of AI authentication, its advantages and disadvantages, and this research found that consumers believe that the main advantage of AI authentication is the authentication of fast and convenient to use. But at present, AI authentication has not entered the public's vision, its utilization rate and popularity are still very low, and most consumers believe that it can not meet the authentication needs. At the same time, technical difficulties need to be overcome, but AI authentication technology still has a broad development prospect, half of the consumers believe that the future trend is AI authentication, supplemented by artificial authentication. This paper can provide suggestions for solving the various defects of the current AI authentication and successfully entering the market, and provide reference for other e-commerce platforms of the same type.