A Research on the Protection of the Rights and Interests of Consumers under C2C E-commerce Model

Abstract

With the constant breakthroughs of Information Technology and fast development of the Internet building, China's E-commerce has already been at the golden period of development. As meeting the objective requirements of low cost and fast pace needed in modern economy and having the property of limitless space and high efficiency, E-commerce has become the main trend of future business. The e-commerce's modes are mainly B2C and C2C. Unlikely with traditional modes of business transaction, the rights of consumers in e-commerce cannot be guaranteed because of information asymmetry, lacking safety in online transaction, the unsoundness of credit evaluation mechanism and imperfectness of the legal regulation measures against business disputes. Through researching the overseas protection of consumer's rights in the mode of e-commerce, we suggest that China should borrow ideas from foreign ODR mechanism, perfect the credit evaluation system, improve the market access system, build healthy online transaction platform, carry out unified return-replacement system and issue specialized law and the clause of arbitration mechanism in order to push the fast development of e-commerce.