Research on the Network Communication Path of Chinese Excellent Traditional Culture under the Condition of Informatization

Abstract

Chinese excellent traditional culture has a profound heritage and is the source of strength for firm cultural confidence in the new era. In the context of the increasingly blurred boundaries of globalization, how to make good use of the new media tools in the trend of Information to popularize the Chinese excellent traditional culture is worthy of consideration and has research significance. Starting from the origin of culture, this paper focuses on analyzing and studying the characteristics of today s culture and the main forms and problems of Chinese excellent traditional culture network communication under the condition of Information, and explores the optimization of the path of Chinese excellent traditional culture network communication from the aspects of platform interaction, content creation, digital addition, public participation, etc. in order to provide useful references for the new era of giving full play to the positive energy of Chinese excellent traditional culture and enhancing the cultural confidence of Chinese people. In order to optimize the path of Chinese excellent traditional culture online communication in the new era and enhance the cultural self-confidence of Chinese people.