Research on the Method of Service Games to Enhance Player Stickiness and Purchase IntentionTaking Genshin Impact and Fortnite as Examples

Abstract

The service game market has increased rapidly in the last few years, these games must increase player stickiness and purchase intention to maintain income. Genshin Impact and Fortnite are successful service games. The popularity of these two games and the willingness of users to pay are very high. This paper will analyze their game mechanics and game updates to show how the game design of these two games attracts users and motivates them to pay. This paper uses the Skinner box theory as a research method to discuss. The results of the study show that the two games were designed with additive, creative, and entertaining game mechanics, which helped them attract a large number of users. Moreover, frequent and timely updates increase the stickiness of players and stimulate users willingness to pay.