Research on the media field of tourism culture communication under the background of omnimedia

Abstract

Tourism culture is an intuitive presentation of local culture. Tourism culture communication is an important part of mass communication. Influenced by the subject, object and media carrier of communication, tourism culture communication has formed the characteristics of content diversification, communication fragmentation and audience differentiation. ’Mass communication ecology ’ puts forward: ’ From the perspective of McLuhan ’s communication ecology, media ecology is the core of communication ecology. In the sense of cultural anthropology, McLuhan regards communication as a civilized phenomenon in the overall sense. He is committed to expounding the psychological and ecological characteristics of contemporary media from the cultural and historical characteristics of media. Therefore, from the perspective of communication ecology theory, studying the field of tourism culture communication media under the background of all media can construct the subject and object of tourism culture communication and analyze the influencing factors of tourism culture communication.