Abstract
The paper raises the problem of media ecology. The concept of media ecology is considered from the standpoint of post-nonclassical rationality: the object of research is viewed as a system that unifies communicants, their communities and the information environment within the framework of ongoing interactions, which, in turn, affect all elements of the ecosystem. The authors analyze socio-cultural changes caused by media influence and give the interpretation of the manifestations of media toxicity through five components of communication (toxicity factors): (1) subject; (2) sign code; (3) content; (4) method and (5) discourse background. The experimental base of the research is represented by a lexical-semantic analysis of materials from print and electronic media and students' essays (n>300), an associative experiment conducted with students of the direction of training “Advertising and public relations” (Moscow and St. Petersburg, n> 200). At the end the authors share the experience of holding a scientific conference dedicated to the discussed problem as an optimal format for involving students in the problems of the ecology of media communication.
Highlights
The paper raises the problem of media ecology
The concept of media ecology is considered from the standpoint of post-nonclassical rationality: the object of research is viewed as a system that unifies communicants, their communities and the information environment within the framework of ongoing interactions, which, in turn, affect all elements of the ecosystem
The authors analyze socio-cultural changes caused by media influence http://www.communicology.us and give the interpretation of the manifestations of media toxicity through five components of communication: (1) subject; (2) sign code; (3) content; (4) method and (5) discourse background
Summary
No Sense of Place: The Impact of Electronic Media on Social Behavior. The Rise of Glocality: New Senses of Place and Identity in the Global Village. In: A Sense of Place: The Global and the Local in Mobile Communication.
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