Research on the Mechanism of Introducing Similar Business Complements into JD Platform

Abstract

Platform enterprises use modern information technology and communication means to effectively link multilateral economic cooperation business groups, thus forming an enterprise ecosystem with the participation of multiple market players. However, since its business is a comprehensive service involving communication, financial services, law and other fields, and the operation process is relatively complex, Therefore, many players in the business are required to introduce complements to achieve the overall operational process. This paper takes JD Platform as the specific research object, and discusses the motivation of introducing related product complementators. First of all, on the basis of sorting out relevant theoretical content and basic data, the main business scope of JD platform is introduced, involving JD Mall, JD Finance, and part of the overseas business department. Although the process of introducing complementary providers to JD platform has made some progress, However, it still faces difficulties such as the disadvantage of high account period income, narrow source of funds and interference of market conditions. Therefore, this paper uses empirical analysis to analyze its influence, and establishes a theoretical analysis framework of "complementers platform enterprise development" according to the correlation theory. The purpose is to analyze the correlation between the introduction of similar business complementars and the stable development of JD platform enterprises. This paper reveals the specific influence mechanism of the complementary providers in the introduction of similar businesses on the improvement of JD platform operation ability, and further tests the empirical conclusions. Finally, based on the empirical results of the survey, in order to promote the benign operation of JD platform and give play to its positive externality as the goal, it is proposed to introduce development countermeasures and strategic significance of similar business complementarity into JD platform at the national, industrial and corporate levels respectively.