Abstract
The strength of college students’ entrepreneurial willingness is a barometer for measuring the effectiveness of entrepreneurship education. It is also an important avenue for college students to expand their employment opportunities and enhance the quality of their employment in the face of new employment trends. Comprehensive universities offer a wide range of disciplines and great professional specialization. It is of great significance to explore the diversity results in college students’ entrepreneurship education indicators. According to the data on the relationship between entrepreneurial education and entrepreneurship willingness in comprehensive universities in Jiangsu province, various factors such as subject characteristics, work experience, educational background, and family environment significantly impact college students’ willingness to become entrepreneurs. The implementation of entrepreneurship education, including the awakening of entrepreneurial consciousness, the cultivation of entrepreneurial abilities, and the improvement of entrepreneurial willingness, has a direct impact on college students’ willingness to start their own businesses.
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