Abstract
New energy vehicle is a technological revolution in the automotive industry, which has changed the pattern of the original automotive industry to a certain extent. Nowadays, energy consumption and environmental pollution are becoming more and more serious, therefore new energy vehicles are becoming the trend of future industry development. Governments spare no efforts to promote new energy vehicles. In the case of its broad market prospects, the market gives new energy automotive enterprises a cold response. In addition to the heading companies, such as Tesla, small new energy automobile companies are still struggling to increase market share. Based on this, this paper mainly focuses on the marketing strategy of SL New Energy Automobile Company. Firstly, we overview the marketing theory, and introduce the SL new energy automobile company. Then we use PEST (Politics, Economy, Society, Technology) and SWOT (Strengths, Weaknesses, Opportunities, Threats) to analyze the macro and micro environment of SL company. Then we use STP (Segmentation, Targeting, Positioning) to decide the target market selection and positioning. Finally, we put forward the marketing strategy from the four aspects of SL company’s product, price, place and promotion. Through this paper, we hope to have better marketing suggestions for enterprise managers, and hope to help the new energy automobile enterprise to promote market share.
Highlights
New energy vehicle is a technological revolution in the automotive industry, which has changed the pattern of the original automotive industry to a certain extent
This paper mainly focuses on the marketing strategy of SL New Energy Automobile Company
The current marketing strategies of SL Company’s new energy vehicles are analyzed, in order to understand its shortcomings in product strategy, placing strategy, pricing strategy and promotion strategy
Summary
This paper mainly explores the situation, market status and future development trend of SL New Energy Automobile Company, and analyses the internal and external environment and competitive advantages and disadvantages of SL Company, and looks for the potential problems in marketing strategy of SL Company. The high pollution and high energy consumption of traditional fuel vehicles have increasingly negative impact on people's survival and development, so the energy transformation of the automotive industry is imminent [9]. In this context, automobile companies around the world have introduced new energy vehicles, mainly hybrid and pure electric vehicles [10] [11].
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
