Abstract
As a rapidly emerging coffee chain brand in the Chinese market, Luckin Coffee has attracted a lot of attention for its low-price strategy and rapid expansion mode. Luckin Coffee's low-price business model realizes the dual goals of price concessions and high-quality products, which challenges the business model and profitability of the traditional coffee industry. Luckin Coffee adopts a unique operation model that makes it stand out in a competitive market. According to the study of Luckin's profitability model and the comparison of the coffee industry, this research analyze the business logic and operation principle behind it. Through low-priced sales, Internet+ model, efficient supply chain management, diversified product portfolio, and rapid expansion of the number of stores, Luckin Coffee has successfully constructed a competitive business model and operation principle, which lays the foundation of its rapid rise in China's coffee market.Meanwhile, there are problems with Luckin Coffee's business model, and this study makes recommendations for its future development.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Advances in Economics, Management and Political Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
