Abstract

To make products understood by users more easily, it has become a hot topic in industrial design that how to fill the gap of semantic cognition differences between designers and users. In this paper, users’ cognition process is built and analyzed, a concept of abstracted symbol is proposed. Then different kinds of shape information are abstracted into simple shape symbol. At last, a rational mapping between users’ cognitive concept and product shape information is built up. This mapping model provides designers a way to know better about the users’ cognition, thereby guides designers to design product shape more rationally.

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