Research on the Integration Mechanism of Sports, Culture and Tourism in the Post-Winter Olympics Era: Yanqing District as an Example

Abstract

Yanqing District is a non-core area of Beijing and an important ecological cultured area of the capital, and it is also the location of the core competition area of the 2022 Beijing Winter Olympics and Winter Paralympics. The promotion of sports, culture and tourism integration in Yanqing District is the realistic manifestation of General Secretary Xi Jinping's "four important" thesis on sports; it is an effective intermediary focusing on the new requirements of high-quality economic and social development; it is the contemporary embodiment of efforts to build sports as a landmark cause for the great rejuvenation of the Chinese nation. Yanqing district seize the once-in-a-lifetime development opportunity, with the World Park, the Winter Olympics, Beijing-Tianjin-Hebei integration, etc. adhere to the integrated development of culture, sports and tourism, the establishment of interconnected coordination mechanism, the formation of a "sports platform, help culture and tourism; cultural tourism upgrade, sports value-added" the whole area of culture, sports and tourism sustainable development pattern. However, the integrated development of sports, culture and tourism in the "post-Winter Olympics" era still has certain shortcomings, and the next stage requires further efforts in terms of planning, publicity, industry and coordination.