Abstract
During the process of revitalizing the rural economy, rural tourism shows a vigorous development momentum, and the integration development of cultural industry and tourism industry is the sustainable way to realize the development of rural tourism economy. This paper first analyzes the motive force of the integration of cultural industry and tourism industry, and then on the basis of analyzing the particularity of the integration and development of cultural industry and tourism industry in rural areas, combined with the development cases of cultural tourism projects in rural areas all over the country, this paper summarizes five integration and development models. As the country’s largest folk tourism reception base-Rizhao City, its development status is representative, finally taking Fisherman Folk Tourism Village of Rizhao City as an example, the integration and development path of Fisherman village culture industry and tourism industry in Rizhao City is studied. At the basic level, it is necessary to mine cultural tourism resources. At the driving level, it is necessary to introduce social capital to use the original ecological development model to build a fisherman’s village. At the communication level, it is necessary to cultivate a cultural tourism consumer market, and government policy support is needed at the security level.
Highlights
During the process of revitalizing the rural economy, rural tourism shows a vigorous development momentum, and the integration development of cultural industry and tourism industry is the sustainable way to realize the development of rural tourism economy
This paper first analyzes the motive force of the integration of cultural industry and tourism industry, and on the basis of analyzing the particularity of the integration and development of cultural industry and tourism industry in rural areas, combined with the development cases of cultural tourism projects in rural areas all over the country, this paper summarizes five integration and development models
21st century, cultural industry and tourism industry will inevitably move towards the road of interaction and integration
Summary
Local residents have not really participated in it; Secondly, the countryside is obviously backward in terms of infrastructure and management system Whether it can break through the “bottleneck” of rural tourism development decentralization and inefficiency is the key to industrial integration. With the development of folklore tourism, first of all, in the aspect of village appearance, some fishermen adopted the construction mode of city guesthouses in order to expand their business space, to abandon the traditional residential forms with rich characteristics, and greatly reduced the absorbability of tourists, and the continuity of the traditional style was cut off; the second service was too monotonous and was limited to providing accommodation or catering, neglecting the excavation of cultural values such as local and folk customs, etc. Rizhao Fisherman Household Tourism has no original and high level of cultural tourism consumption, and there is no resounding rural leisure tourism brand, which affects the sustainable development of Fisherman Village
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
