Abstract

Taking “GE” and “SIEMENS” as cases, this paper adopts grounded analysis method, investigates integrated system of value chains and the support capability system during reverse innovation process. Some significant results are found as follows: Firstly, the value chain model of the glocalization is a steady and expanding model while the value chain model of the reverse innovation is a disruptive and reconstructive model, and the two are quite different types. Secondly, in the process of reverse innovation, the value chain integration successively experienced three stages: construction, expansion and climbing. Thirdly, the different support capabilities are required in each value chain integration stages.

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