Research on the Innovation of electronic commerce Business Model Based on Data Mining under the Background of Big Data

Abstract

With the continuous expand of electronic commerce, online and offline electronic commerce models are widely used. In view of big data theory, business model theory and business model wheel structure theory in big data era, this paper propose the wheel structure of cross border electronic commerce model in big data era, and makes concrete construction from four levels: consumers, market supply, enterprises and profit model. At the same time, find the breakthrough point of big data mining for precision marketing application, and far use the big data mining method to get the precision marketing strategy in view of the breakthrough point. Through the online and offline electronic commerce user data mining, we can grasp the development trend of electronic commerce, make timely adjustments according to the situation, and realize the effective use of online and offline electronic commerce user data.