Research on the Innovation and Integrated Development of College Ideological and Political Work Based on Short Video Recommendation Model

Abstract

While enriching the life of college students, they also bring some negative effects; short videos are widely welcomed by people because of their rich content and diverse shooting methods. This paper analyses the positive and negative effects of short video era on ideological and political education, and proposes ideological and political teaching strategies. The arrival of short video is a double-edged sword for counselors to carry out ideological and political education for college students. This paper analyzes the opportunities and challenges of short video to carry out ideological and political education for college students, actively explores the construction of short video recommendation model, and seeks the work path of ideological and political education for college students.