Abstract

Thangka is an important part of the intangible cultural heritage of Qinghai-Tibet region. At present, The protection and development of this traditional art are valued and promoted, while we study its artistic characteristics and inheritance law, we should also actively explore the government, artists, educational institutions and other integration of multiple development paths, The principles and methods of art management activities play a guiding role in the inheritance and development of traditional Thangka art.

Highlights

  • Thangka is an important part of the intangible cultural heritage of Qinghai-Tibet region

  • The protection and development of this traditional art are valued and promoted, while we study its artistic characteristics and inheritance law, we should actively explore the government, artists, educational institutions and other integration of multiple development paths, The principles and methods of art management activities play a guiding role in the inheritance and development of traditional Thangka art

  • The initial consumer group of Thangka is the need of temple worship and chanting sutras for Tibetan Buddhist temples and believers

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Summary

The Current Living State and Marketing Mode of Folk

The initial consumer group of Thangka is the need of temple worship and chanting sutras for Tibetan Buddhist temples and believers. Thangka has gradually become one of the most popular art collections and its artistic value is gradually recognized by people, all due to its complex production techniques and fine painting skills. Hu and quickly produced popular works have flooded the Thangka art market. Understands how to operate for what is a real work of art is not very clear, this needs to establish an artist, work, positive interaction between dealers and collectors, art management and other managers, first of all our needs for art creation, production and dissemination has a basic judgment, this is the prerequisite of management and Thangka art market. The consumption groups of Thangka artworks show a multi-level situation, which is mainly manifested in three aspects: first, high-quality oriented, mainly for collection and investment in art works; decond, for excellent works, mainly for art trading; third, for mediocre works, mainly as special products gifts or tourism souvenirs. Establish the Joint Efforts and Positive Interaction between the Government, Artists’ Organizations and Schools

The Government
Educational Institutions
Full Text
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