Research on the influencing factors of the youth' willingness to purchase new energy vehicles: Analysis based on an Extended UTAUT model

Abstract

As a main passage to reduce carbon emissions, the industry of new energy vehicles has been affected much by the hybrid energy storage system, regarded as a useful way of improving vehicle powertrain. Aiming to be known of the influencing factors of the youth on their willingness to purchase new energy vehicles, this paper conducted the methodology of questionnaire, in-depth interview, & observation, as the data analysis based on an extended UTAUT model did well in providing a reference for suggestions on new energy vehicles industry. This paper mainly contributed to the developement of new energy vehicles industry by systematic analysis, while it issues about promotion to sales of new energey vehicles.