Research on the Influence of Web Live Broadcast on Traditional Media News Transmission in the New Era

Abstract

As a media intermediary channel for news information dissemination, news dissemination methods play a supporting role in developing traditional media. The continuous change and development of news dissemination methods require the support of solid information technology resources. Based on the concept and development process of webcasting, this paper explores in detail the influence of webcasting on traditional media news dissemination in the new era. The study found that influenced by live broadcasts, traditional media news dissemination methods have gradually reduced the brand linkage effect, the correct guidance role has gradually weakened, and rational identification has been significantly eliminated. In response, it is necessary to standardize the live broadcast environment and enhance traditional news dissemination capabilities by enhancing the comprehensive quality of the main body of communication, optimizing live broadcast content, building a positive energy live broadcast platform, and increasing the supervision of live broadcasts.