Research on the development of traditional media hosts under the wave of e-commerce live broadcast

Abstract

With the development of live broadcast, the use of live broadcasts in life has become more and more extensive. The live broadcast of news reports,the emergence of e-commerce live broadcasters and so on...all the phenomena show the vigorous vitality of the emerging industry of live broadcast. The in-depth integration of different media have collided with new sparks. Also,as a traditional host who have received professional training for what one is doing that has advantage in adapting to e-commerce live broadcasts. All in all,with the development of e-commerce live broadcast, hosts who work for traditional media still have a long way to go.