Research on the Influence of Network Culture Group on College Students' Ideological and Political Education from the Perspective of Big Data Analysis

Abstract

Today's society has entered the era of big data. Big data technology has been applied to ideological and political education in colleges and universities. The application of big data analysis in the field of ideological and political education in colleges and universities can promote the inclusive expansion, individualized teaching and expansion of ideological and political education in colleges and universities. Internet new media provides unprecedented space and potential for cultural innovation in the youth circle, and expands the path of production, dissemination, consumption and participation of cultural individuals and groups. The network culture circle group has gradually emerged and developed into the main place for the breeding and spread of network public opinion, which has an important impact on the ideological and political education of college students. From the perspective of big data analysis, colleges and universities need to do a good job in reshaping educational concepts, improving political positions, enhancing public opinion monitoring, and strengthening position management, and explore the path of ideological and political education for college students from the perspective of network cultural circles, so as to do a good job in ideological and political education for college students.