Abstract
COVID—19 outbreak has caused a global economic recession; automotive industry plays a key role in economy nowadays. Previous studies were focused on the short-term impact of the COVID outbreak. This study is aimed to evaluate two years after the COVID outbreak, what impact did COVID post on the Chinese automotive industry overall and across different categories, how sales of car models with different price, nationality, and car type reacts to the COVID outbreak. The result of this study shows that COVID posted a significant negative impact on Chinese car sales overall. The higher priced car models impacted less by the COVID outbreak, chinse models impacted more by the COVID outbreak, and no significant evidence to show how SUV models impacted by the COVID outbreak. These findings can help car companies to make the most ideal production, operation and supply chain management decisions when a natural shock happens in the future.
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