Research on the Influence Mechanism of Strategic Flexibility on Business Model Innovation

Abstract

Under the current fierce market competition, the two themes of strategic flexibility and business model innovation have become more and more important for enterprises to participate in competition, their importance in the process of enterprise strategic management has also increased. Based on this, the paper will deeply study the influence mechanism of strategic flexibility on business model innovation. Firstly, we conduct a review study on relevant literature, and then carry out empirical analysis based on the questionnaire data of enterprise research. Research shows that: 1) Strategic flexibility has a positive impact on business model innovation; 2) Dual innovation plays a mediating role in the relationship between strategic flexibility and business model innovation; 3) Environmental dynamics have a positive moderating effect on the impact of resource flexibility which is a kind of strategic flexibility on business model innovation.