Abstract

In this paper, the User journey map is an oriented graph to visualize the user's interaction with products and services. It helps designers to understand the user's feelings, thoughts, and behaviours at a specific time and look for the pain and opportunity points. The rapid development of shared massage chairs in recent years has been chosen as a typical case among a large number of shared products in this paper. According to the earlier survey, we noticed that users always had poor experience when use them. The user journey map has been used as a tool to analyze the experience of using a shared massage chair based on the observation and investigation of users in order to proposes new directions for its improvement.

Highlights

  • The shared massage chair allows everyone to enjoy a massage services at anytime anywhere by scanning the two-dimensional code

  • The Research Report on the 2017 Shared Massage Chair Market released by the Speed Research Institute pointed out that at present, China's massage apparatus market is in an ascending stage, and the health care population has increased by a large margin year by year [2]

  • Based on the user journey map of the interaction between users and shared massage chair, this paper summarizes the opportunity(O) and pain(P) points through the observation and interview, focuses on the O and P points to find the breakthrough of the improvement, which will lead to the final design direction

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Summary

Introduction

The shared massage chair allows everyone to enjoy a massage services at anytime anywhere by scanning the two-dimensional code. User Journey Map is a design tool for carding user scenarios and experience problems [3]. It can disassemble fuzzy requirements into user behaviours, user feelings, usage scenarios and other elements visual expression, user behaviour indicates the pain and opportunities points [4]. It describes the user's experience through storytelling and presents information in a visual way [5]. Based on the user journey map of the interaction between users and shared massage chair, this paper summarizes the opportunity(O) and pain(P) points through the observation and interview, focuses on the O and P points to find the breakthrough of the improvement, which will lead to the final design direction

Overview of the research process
User Journey Map
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