Research on the Impact of Perfect Diary Offline Experience Marketing on Consumer Behavior

Abstract

Purpose - In recent years, with the rapid improvement of China’s economy, technology, and consumption level, the beauty industry gradually occupies an important part of the national economy, and the demand for consumers’ spiritual level is also higher and higher.
 Design/Methodology/Approach - This paper focuses on the developing beauty product market in the era of the experience economy, selects the most representative perfect diary brand as an, example and finds the marketing problems of offline experience store of perfect diary brand from the perspective of experience marketing.
 Findings - This paper uses experiential marketing in the offline experience store of the perfect diary brand as the research object. Using SPSS statistical analysis method and questionnaire survey method, this paper deeply analyzes the industry status of the offline experience store of perfect diary brand, makes assumptions on the relationship between experiential marketing and consumer perceived value of the offline experience store of perfect diary brand, and analyzes the relationship among experience marketing, perceived value, and consumer behavior.
 Research Implications - Based on the experimental results, this paper puts forward a series of marketing suggestions to improve the market competitiveness and popularity of the perfect diary offline experiestorestore, and obtains marketing strategies according to the actual situation.