Research on the High-quality Development Path of Tourism in the Guangdong-Hong Kong-Macao Greater Bay Area under the Background of Cultural and Tourism Integration: The Mediating Effect of Tourist Satisfaction

Abstract

This paper aims to study how the tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area can achieve high-quality development under the background of cultural and tourism integration. As one of the regions with the highest degree of openness and the strongest economic vitality in China, the development of the cultural tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area has always been favored by national policies and markets. Guangdong, Hong Kong, and Macao have a long history and culture, intensive tourism resources, superior geographical location, and excellent infrastructure. However, they still need help with problems such as insufficient integration of cultural and tourism industries, serious homogenization of tourism products, and backward digital talent training models. Therefore, this paper analyzes the correlation between tourism experience, tourist satisfaction, and recommendation intention, and the mediating effect of tourist satisfaction through empirical research, and concludes that the quality of tourism experience can significantly affect tourists' post-trip recommendation intention and can also indirectly affect recommendation intention through tourist satisfaction. Finally, this paper proposes establishing a cultural community, strengthening collaborative exchanges among the three places, breaking the homogenization of tourism products, innovating the tourism digital talent training model, and paying attention to the changes in tourists' needs. By improving the quality of the tourism experience and enhancing tourist satisfaction, we will achieve high-quality and healthy tourism development in the Guangdong-Hong Kong-Macao Greater Bay Area.