Research on the formation mechanism of rural tourism performance differences

Abstract

As the main measure of the development level of rural tourism industry, the exploration of the factors influencing rural tourism performance has become the focus of academic attention. To this end, the qualitative comparative analysis method of multivariate combinations is used to explore the grouping paths affecting rural tourism performance with the natural material conditions of rural tourism sites, villagers' self-organisation, rural tourism demonstration grades, informal and formal systems as conditional variables, and the annual total income of rural tourism sites as outcome variables. The results show that (1) of the 32 combinations of conditions present in the five antecedent variables, there are a total of four conditional paths consistent with a high performance outcome. (2) The consistency of the antecedent condition group states is greater than the theoretical threshold of 0.8, and the four sufficient condition paths for high performance rural tourism operations, with an overall coverage of 0.668, are able to explain 66.8% of the condition combinations of high performance rural tourism, which has considerable explanatory power. (3) Among the various conditional paths, informal system and formal system are the single elements with the highest frequency of occurrence among the different elements, and the other conditional elements need to merge the two and co-exist regardless of the path. Therefore, informal and formal institutions are significant for enhancing rural tourism performance.