Abstract

At present, there are still some problems existing in college students’ innovation and entrepreneurship, such as lack of funds, lack of entrepreneurial values, and poor social skills. This paper analyzes the current situation and existing problems of innovation and entrepreneurship education as well as the optimizing strategies. It is concluded that, in China, the existing problems of contemporary college students’ innovation and entrepreneurship include the shortage of funds, the lack of practical experience, and the weak innovation and entrepreneurship abilities, Then, the author proposes some strategies to solve these problems accordingly. First is to optimize the curriculum by combining the theoretical study with practice. Second, the policies related to entrepreneurship need to be adjusted and the cooperation with enterprises should be strengthened. It is also essential to vigorously develop the entrepreneurial projects with good market potential, and encourage and support college students to conduct micro-entrepreneurship from all aspects. Third, there is a need to enhance the partnership with the company, thus providing a better way for college students to build a culture of innovation and entrepreneurship. Last but not least, a micro-platform should be established for college students’ entrepreneurship and more superior resources should be given to them for innovation and entrepreneurship.

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