Research on the Enhancement of Urban Image through Foreign Language Services in the Context of Digital Humanities: A Case Study of Shaoxing

Abstract

The study focuses on foreign language services in the context of digital humanities and explores how they can empower urban image enhancement. Taking Shaoxing as an example, it analyzes the role of foreign language services in shaping the city's image and proposes strategies to optimize these services. These strategies include creating multilingual city promotional materials, developing multilingual websites and social media platforms, and utilizing digital means to improve service quality. The aim is to enhance the urban image of Shaoxing and strengthen its international competitiveness. This research has implications for image enhancement in other cities and provides new ideas and approaches for the innovative development of foreign language services in China's digital humanities context.