Research on the economic innovation of industrial design policy of “Design Promotion Center” of Taiwan Foreign Trade Association

Pingyuan Zhao,Xiujuan Zhang,F Wen,S.M Ziaei

doi:10.1051/e3sconf/202127503010

Abstract

since the 1990s, the industrial design activities of the design promotion center of Taiwan foreign trade association have made great achievements in the macro design policy formulation and micro level communication, and the cooperation between industrial enterprises and industrial design studios and designers. Based on Taiwan’s modern industrial manufacturing enterprises and the economic goal of economic structure transformation, these macro design industry development strategies and research work are effective. They have created a new era for Taiwan’s industrial design to be in line with international standards and upgrade in an all-round way after the 1990s, and played an important role in shaping the overall industrial brand effect of “Taiwan Design”.

Highlights

After the 1990s, the industrial design activities of the design promotion center of Taiwan foreign trade association have made great achievements in the macro design policy formulation and micro level communication, and the cooperation among industrial enterprises, industrial design studios and designers
Based on Taiwan's modern industrial manufacturing enterprises and the economic goal of economic structure transformation, these macro design industry development strategies and research work are effective. They have created a new era for Taiwan's industrial design to be in line with international standards and upgrade in an all-round way after the 1990s, and played an important role in shaping the overall industrial brand effect of "Taiwan Design"
This shows that the basic issues of Taiwan's industrial design and the strategic thinking of Taiwan's industrial design promotion agencies are always synchronized with those of the world

Summary

Introduction

After the 1990s, the industrial design activities of the design promotion center of Taiwan foreign trade association have made great achievements in the macro design policy formulation and micro level communication, and the cooperation among industrial enterprises, industrial design studios and designers. Beyond the hard elements of capital, technology and production capacity, the pursuit of product design and the demand for personalization and branding have become the important market segmentation elements that industrial design has to consider“ The center is keen to capture this global market trend and become an academic topic of the activity It takes the deepening of the concept of "self created brand" as a lever for Taiwan's manufacturing and design to gain access to the global market. The topic of the conference is "East meet West", The industrial design issues discussed seem to go beyond the scope of traditional industrial design and upgrade to "the educational needs of designers of tomorrow", "the environment and responsibility of designers" and "the establishment of a global network of design centers" This shows that the basic issues of Taiwan's industrial design and the strategic thinking of Taiwan's industrial design promotion agencies are always synchronized with those of the world. Just before the ICSI was held in Taiwan, the cfta established the first post-war CAID studio in Taiwan, which means that with the advent of the era of global industrial design, computer-aided industrial design and manufacturing transformation, the cfta once again stands at the forefront of the tide and takes a long-term view to lead the industrial design industry to embrace the new world of global industrial design

The growth of industrial design in early postwar Taiwan

Conclusion